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Showing posts with the label Occupation

Social Media Engagement: The case for Livery Companies to embrace root and branch change in communication

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The topic of improved communications within and about the Livery has recently been one of much discussion among the Livery Companies, especially through the Pan-Livery initiative. The Lord Mayor raised the issue in his Address to the Masters and Clerks at Mansion House on 22nd November 2017. In his speech the Lord Mayor said that the view of the Livery is: ' at best unknown, at worse unfair'.  In my view the Livery does far too little to communicate its purpose, values and impact. What is does is defuse, lacking coordination and often inward looking. This desire for better, or as the Lord Mayor put it in his address 'radical' communication, of the work of the Livery Companies is nothing new, but radical? Let's see... Where My Lord Mayor was the live Periscope broadcast of the Address, or the Tweet stream, or the Facebook posting? Can I watch it on YouTube or follow up the discussion in a blog? To be fair, radical is not a word that sits naturally or comfor...

Ancient Livery Companies and their role in the 21st Century

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The City of London's Livery Companies represent an immense range of trades, crafts and professions. Some companies such as the Butchers and Carpenters were probably active prior to the Norman Conquest, others such as the Air Pilots and Information Technologists are creatures of the 20th century. What they all have in common are roots in a particular occupation whether it be ancient or modern. For most companies the occupational links remain strong even if the particular craft, such as that of the Bowyer or the Wheelwright, is no longer a major field of employment. Are these companies still relevant in the 21st century? All too often public awareness of the Livery Companies is limited to the floats in the Lord Mayor's Show or photos on social media of white tie banquets in the City. This can reinforce the erroneous perception that the Livery Companies are fancy dining clubs with no substantive role in trade, craft or profession. Freemen and Liverymen will know that the reali...