Social Media Engagement: The case for Livery Companies to embrace root and branch change in communication
The topic of improved communications within and about the Livery has recently been one of much discussion among the Livery Companies, especially through the Pan-Livery initiative. The Lord Mayor raised the issue in his Address to the Masters and Clerks at Mansion House on 22nd November 2017. In his speech the Lord Mayor said that the view of the Livery is: ' at best unknown, at worse unfair'. In my view the Livery does far too little to communicate its purpose, values and impact. What is does is defuse, lacking coordination and often inward looking. This desire for better, or as the Lord Mayor put it in his address 'radical' communication, of the work of the Livery Companies is nothing new, but radical? Let's see... Where My Lord Mayor was the live Periscope broadcast of the Address, or the Tweet stream, or the Facebook posting? Can I watch it on YouTube or follow up the discussion in a blog? To be fair, radical is not a word that sits naturally or comfor...